|本期目录/Table of Contents|

[1]方 亮 赵士德.农产品终端营销策略的交叉概率分析[J].西安石油大学学报(社会科学版),2011,04:54-58.
 FANG Liang,ZHAO Shide.An Analysis on the Terminal Marketing Strategy of Agricultural Products Based on the Interactive Probability[J].,2011,04:54-58.
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农产品终端营销策略的交叉概率分析()

《西安石油大学学报(社会科学版)》[ISSN:1008-5645/CN:61-1350/C]

期数:
2011年04期
页码:
54-58
栏目:
管理学
出版日期:
2011-08-15

文章信息/Info

Title:
An Analysis on the Terminal Marketing Strategy of Agricultural Products Based on the Interactive Probability
作者:
方  亮  赵士德
黄山学院 经济管理学院,安徽 黄山 245041
Author(s):
FANG Liang ZHAO Shide
School of Economics and Management, Huangshan College, Huangshan, Anhui, 245041, China
关键词:
农产品 终端营销 交叉概率
Keywords:
agricultural products terminal marketing interactive probability
分类号:
-
DOI:
-
文献标识码:
A
摘要:
目前,农产品的终端营销成为市场竞争的焦点,而不同的营销策略在实践中会相互交叉影响。通过交叉概率法研究农产品终端营销中推出的农产品新包装、农产品降价促销、扩大农产品宣传、设立农产品导购队伍四种营销方式间的相互影响程度,达到对农产品终端营销策略组合的调整和修正。
Abstract:
At present, agricultural products’ terminal marketing has become the focus of market competition, and different marketing strategies can cause mutual cross-impact in the practice. Then by the utilization of interactive probability, the study focuses on the interactive impacts of four marketing approaches in the terminal marketing of agricultural products, including the new packaging of agricultural products, the depreciating promotion of agricultural products, the expansion of products’ propaganda, and the organization of agricultural products’ sales team. The purpose of the above study is to realize the adjustment and modification of the terminal marketing strategy composition about agricultural products.

参考文献/References

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备注/Memo

备注/Memo:
安徽省市场营销特色专业建设点项目(20100987);黄山学院市场营销特色专业建设点项目(2009TSZY02)。
更新日期/Last Update: 2012-01-15